What if you built it and they did not come?
Many businesses have come to the Internet with the promise of
customers lining up to buy their product/service. To some, the
reality has been starkly different - they built a website, spent a
bunch of money on marketing, yet the cash register is not
ringing. They tried some quick fixes such as Search Engine
Marketing or Optimization. Now the traffic is up but the
conversion rates remain disappointing.
What is the problem? Perhaps more importantly, where is the
problem? Is it in the choice of keywords or poor messaging or
perhaps the signup process? Many of our customers tell us
that while they knew they had a problem - they had no idea
where the problem was and therefore how to fix it!
A website provides crucial data about your customers, their
actions, why they buy and why they abandon your website. Many
companies have used web analytics tools to analyze website
data. While the cost of those tools has gone down, the
expertise required to perform meaningful web analysis has
gone significantly up. Further, web analytics provides a limited
perspective on customers' behavior and intent.
The StartLeap Process
This is where the StartLeap process comes in. We have
developed a unique approach that combines web analytics,
benchmarking and customer interviews to review the customer
acquisition process and identify problem areas. Then by
analyzing how your customers want to buy, we create an
integrated process with high conversion rates.
Best of all, you do not have to take our word for it: We will
establish a baseline at the start of our service. Over the course
of the service, we will deliver reports that show the impact of our
recommendations to your bottom line.
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A Surprisingly Affordable Package
Many of our customers are small and medium size
businesses. We understand that you need meaningful results
at an affordable price. This is what we stand for.
Questions?
Feel free to call us at 650 326 0920 for a free audit. We will
outline the issues in your customer acquisition processes -
free.. Or if you are not ready to call, you can read our blog or find
out more about us.What if you built it and they did not come?
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