"The acquisition of initial
customers is critical for a new
business. This is where the
StartLeap process shines.
Antony's experience helped us
quickly identify early
customers and develop
marketing messages that
were clear, succinct and
highly effective."
Gurpreet Singh
VP Strategy
Ekartha
"By talking to our customers
and analyzing our customer
acquisition process, StartLeap
was able to identify several
leaks that were causing us to
lose significant business"
John Tedeschi
CEO
Acceptiva
Questions?
Call us at 650 326 0920 for a free consultation. There will be no "sales pitch".
Or if you are not ready to call, you can read our blog or find out more about us.
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The challenge of successfully bringing a new
product to market
The failure rate of new product introductions has been well
documented. Various studies put it anywhere between 75%
and 85%. Why is failure so common? It is largely the result of
the difficulty of the task. Connecting a new product with the
“right” market segment is a very challenging undertaking.
Based on our experience, many product launches fail because:
- The market data is collected from random sources (e.g.
focus groups, market research) and not real buyers.
- Translating the data into effective marketing material
and sales processes is a difficult task.
- The sales team is unable to sell to the first set of
customers because of lack of maturity in messaging.
The StartLeap process significantly improves
success rates
The StartLeap process is a rigorous approach that delivers
successful - and scalable - sales and marketing. We have
helped businesses who had been struggling with their product
launch for years. We identified their initial target markets and
helped them make their first customer sales. We then helped
create scalable sales and marketing processes. Those
successes are the result of collaborative work and deep
expertise.
The StartLeap process is a set of iterative steps that start by
identifying the optimal market segments for the new
product/service We then define the sales and marketing
processes to reach those market segments and initiate the
process of seeding the market. We often deliver a new set
of customers/prospects to the sales team - proof that the
new product launch is working.
How can we help you?
The StartLeap process revolves around you and your team –
helping you accomplish your product launch objectives. The
process has been used with dozens of companies, large and
small. Through years of experience, we have developed a
unique expertise in successfully bringing new products to
market. We spend the majority of our time talking to
customers/prospects. Our practitioners are entrepreneurs
who have acquired their expertise "in the trenches".
Feel free to call us at 650 326 0920 for a free consultation to
discuss your product launch. Or if you are not ready to call, you
can read our blog or find out more about us.
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