gotomarket.htm

The challenge of successfully bringing a new product to
market

The failure rate of new product introductions has been well
documented. Various studies put it anywhere between 75% and 85%.
Why is failure so common? It is largely the result of the difficulty of the
task. Connecting a new product with the “right” market segment is
a very challenging undertaking.

Based on our experience, many product launches fail because:

- The market data is collected from random sources (e.g. focus groups,
market research) and not real buyers.
- Translating the data into effective marketing material and sales processes
is a difficult task.
- The sales team is unable to sell to the first set of customers because of
lack of maturity in messaging.

The StartLeap process significantly improves success rates

The StartLeap process is a rigorous approach that delivers
successful - and scalable - sales and marketing. We have helped
businesses who had been struggling with their product launch for years.
We identified their initial target markets and helped them make their first
customer sales. We then helped create scalable sales and marketing
processes. Those successes are the result of collaborative work and deep
expertise.

The StartLeap process is a set of iterative steps that start by identifying
the optimal market segments for the new product/service We then define
the sales and marketing processes to reach those market segments and
initiate the process of seeding the market. We often deliver a new set
of customers/prospects to the sales team - proof that the new
product launch is working.

How can we help you?

The StartLeap process revolves around you and your team – helping you
accomplish your product launch objectives. The process has been used
with dozens of companies, large and small. Through years of experience,
we have developed a unique expertise in successfully bringing new
products to market. We spend the majority of our time talking to
customers/prospects. Our practitioners are entrepreneurs who have
acquired their expertise "in the trenches".

Feel free to call us at 650 326 0920 for a free consultation to discuss
your product launch. Or if you are not ready to call, you can read our blog
or find out more about us.
.

Recent Testimonials:

"The acquisition of
initial customers is
critical for a new
business. This is where
the StartLeap process
shines. Antony's
experience helped us
quickly identify early
customers and
develop marketing
messages that were
clear, succinct and
highly effective."
   Gurpreet Singh
    VP Strategy
    Ekartha

"By talking to our
customers and
analyzing our
customer acquisition
process, StartLeap
was able to identify
several leaks that
were causing us to
lose significant
business"
    John Tedeschi
    CEO
    Acceptiva